Posts tagged Content Hub
Lego, always on the cutting edge of innovative platforms, has just launched ‘ReBrick’ a fan community where people of all ages can submit their creations and post onto a forum.
Lego has such a highly active and dedicated community it makes perfect sense to create a hub destination where people can go and view other peoples builds and then share out among their own communities.
There are some interesting things to note:
- The interface is instantly easy to understand.
- It’s very visual and less like traditional fan forums which tend to be text heavy
- It had a Pinterest feel to it, another sign that curation is becoming a great way to cut through the noise online to create relevance
- The content makes the site
I think that there are going to be more and more of these type of ‘content hubs’ where fans and customers come to share.