The Nudge

Lego, always on the cutting edge of innovative platforms, has just launched ‘ReBrick’ a fan community where people of all ages can submit their creations and post onto a forum.

Lego has such a highly active and dedicated community it makes perfect sense to create a hub destination where people can go and view other peoples builds and then share out among their own communities.

There are some interesting things to note:

• The interface is instantly easy to understand.
• It’s very visual and less like traditional fan forums which tend to be text heavy
• It had a Pinterest feel to it, another sign that curation is becoming a great way to cut through the noise online to create relevance
• The content makes the site

I think that there are going to be more and more of these type of ‘content hubs’ where fans and customers come to share.   

Also see Porsche Drive + and Porsche Origin for other examples of fan content hubs.