I am a big fan of the new Skoda vRS advert as it takes the previous Skoda ad concept and puts a refreshing spin on it.
Skoda have also done a very good job of aligning both online and offline activity. At the 2011 Goodwood Festival of Speed they had a huge stand offering a ‘Mean or Lovely’ experience where you would choose whether you were ‘mean’ or ‘lovely’, you would then be directed around a fitting experience. For example if you chose ‘lovely’ you could go and bake ginger bread men! The stand was easily the highlight of the show.
Kudos goes to Skoda who are doing a great job in redefining their brand by shaking off the past association with a low quality and slightly embarrassing product. I’d buy a vRS!
Here’s a link to the Skoda site http://www.meanorlovely.com/